News
With the rise of 5G, IoT, and artificial intelligence (AI), LED totems are evolving into much more than digital billboards. Today, they act as vital information hubs within smart cities—delivering real-time updates, enabling interactive experiences, and connecting seamlessly with urban data systems. From transport hubs to cultural attractions, LED totem screen are redefining how cities engage with people and manage services.
LED totems have shifted from static displays to intelligent communication terminals. Thanks to advanced technologies, they now support:
Real-time data processing – Edge computing enables dynamic content adjustments based on weather, audience, or live events.
Interactive engagement – Touchscreens, face recognition, and AR features create two-way communication with users.
Smart city integration – API connections link totems with urban platforms for transport, safety, and environmental monitoring.
1. Transport and Navigation
In airports and transit hubs, LED totem signage function as interactive guides. For example, at Beijing Daxing Airport, they display flight updates, alerts, and promotions while touchscreen engagement rates have reached 32%, showing their role in improving passenger experiences.
2. Government and Public Services
Cities like Hangzhou use LED totem displays within their “City Brain” projects to deliver digital government services. In community centers, adoption among elderly users has risen from 17% to 41%, narrowing the digital divide.
3. Business Districts
In Shanghai’s Nanjing Road, AI-powered LED totem analyze pedestrian flow and adjust ads accordingly. By linking to e-voucher systems, they also reduce purchase times, making shopping more seamless and engaging.
4. Emergency Management
Guangzhou has deployed 38,000 LED totem as part of its smart emergency network. In 2022, this system improved rainstorm warning efficiency by 300%, highlighting their importance in disaster response.
5. Tourism and Culture
At Dunhuang Research Institute, AR-enabled totems bring ancient murals to life. Visitors spend more time exploring exhibits, deepening cultural awareness and appreciation.
6. Digital Inclusion in Rural Areas
In Henan’s Lankao County, LED totem screen offering “video customer service + dialect recognition” raised digital service adoption from 12% in 2019 to 68% in 2023, ensuring fair access for rural residents.
1. XR and Digital Twin Experiences
Next-generation LED totems will integrate extended reality (XR) and digital twin systems. In Beijing’s Urban Sub-Center, holographic totems boosted ad engagement by 5–8 times, merging physical and digital worlds.
2. Meta-City Applications
In Xiongan New Area, LED totem signage act as entry points to the City Information Model (CIM). Citizens can scan QR codes to access real-time data on safety, energy, and services, improving transparency.
3. AI-Powered Predictive Displays
Future LED totem will use predictive analytics to anticipate needs—whether recommending shopping offers or sending early safety alerts based on crowd density and weather data.
4. 6G and Brain-Computer Interfaces (BCI)
Looking ahead, LED totems may connect through BCI, enabling thought-driven interactions. Combined with 6G, this could redefine real-time communication in cities.
LED digital signage are becoming cornerstones of smart city ecosystems. By combining AI, IoT, and real-time data, they are reshaping governance, business, tourism, and safety. As cities embrace digital transformation, LED totems will play a critical role in bridging the physical and digital, creating more connected, inclusive, and intelligent urban environments.
