Case
Fila’s children’s store at Hangzhou Wulin Yintai B Pavilion has embraced digital innovation with a creative indoor LED display. Designed as a column structure with a total area of 12.7 square meters and a pixel pitch of P4, the installation enhances both brand expression and the customer experience. By combining fashion with interactive visuals, Fila creates an engaging retail environment tailored to its young audience.
The indoor LED display offers clear resolution and bright colors, ensuring that brand campaigns and animations appear sharp and dynamic. Its P4 pixel pitch provides a balance between viewing distance and image quality, which is ideal for a shopping center environment where customers move around freely. The screen delivers stable performance, making it reliable for long hours of operation without interruptions.
Unlike standard flat displays, this column-shaped installation demonstrates how flexible LED screen can adapt to unique design needs. The cylindrical form matches the modern retail concept and creates a strong visual centerpiece inside the store. It blends technology with aesthetics, reflecting Fila’s forward-thinking approach to brand presentation and store design.
In a children’s store, atmosphere plays a key role. The indoor LED display supports playful visuals, animated characters, and seasonal themes that capture children’s attention. At the same time, it helps parents connect with the brand through dynamic storytelling and vibrant advertising. This creates a fun and memorable shopping experience for the entire family.
The Hangzhou installation shows how an indoor LED display can go beyond simple advertising. It becomes part of the store’s identity and contributes to both sales and customer satisfaction. As retail spaces continue to evolve, creative applications like column-shaped displays will inspire new ways for brands to connect with audiences. Fila’s project sets a strong example of how digital technology can redefine in-store communication.
